FinPlan: from financial plan to launch
Plan your finances, prepare to raise, track your project's health, and launch your website.
FinPlan is Gateway Global's planning product for startups. It takes you from your first financial plan to the documents you raise money with, keeps watch on your project once you are funded, and ends with your full website, launched.
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Four steps, one plan
Each step builds on the one before, so the numbers in your plan, your pitch and your tracking match.
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Plan
Your financial plan, with the assumptions written down so you can change them.
- Costs, revenue and hiring
- Runway: how long your money lasts
- Scenarios for what happens if plans change
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Raise
The documents you need to raise money, telling one consistent story.
- Pitch deck
- Business plan
- Financial model
- The technical documents for your data room
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Track
Once you are funded, we keep watch on the health of your project, so problems show early.
- Spending against plan
- Runway, month by month
- Milestones and the numbers investors ask about
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Launch
When you are ready to go to market, we build and launch your full website.
- Designed and written for your customers
- Built to load fast and read well on any screen
- Ready for the search engines and AI assistants people use to find you
Who it is for
- Founders preparing a first raise, who want a plan and documents investors can follow.
- Startups without a finance lead, who need the numbers kept in order as they grow.
- Accelerators and investors, who want every company in a cohort or portfolio to plan the same way.
- Before you raise. Gateway Assay reviews your code, so problems are found and fixed before investors' technical due diligence.
- When you build. Our team builds what the plan pays for, in fixed-price sprints that match its milestones.
- Once you are live. We run your product, and FinPlan tracks what it costs against the plan.
What FinPlan is not
FinPlan helps you plan and prepare. It is not regulated financial or investment advice, and we do not arrange investment. Your accountant and legal advisers stay responsible for your accounts, tax and any offer of shares, and investment decisions are always the investors' own.
Questions people ask
Is FinPlan financial advice?
No. FinPlan helps you plan and prepare. It is not regulated financial or investment advice, and we do not arrange investment. Your accountant and legal advisers stay responsible for your accounts, tax and any offer of shares.
Will FinPlan make sure we raise money?
No one can promise that, and investors make their own decisions. FinPlan helps you go to them with a clear plan and documents that agree with each other.
Who builds the website?
Our own team, as the last step of FinPlan. It can also be built on its own, through Startup DNA.
Can our accountant work with it?
Yes. Your accountant can review the plan, the assumptions behind it and the numbers in every document.
How does FinPlan fit with Startup DNA?
FinPlan covers the plan and the money. Startup DNA covers how your company runs: AI agents for the routine work, a marketing pipeline built around your buyers' questions, and preparation for audit. You can use either on its own, or both together.